Strategic approach
Working with SciencePOD and a medical affairs strategy consultancy partner, the client first defined three key objectives:
(1) Identify knowledge gaps and raise awareness among HCPs about malnutrition in key patient populations
(2) Promote proactive prevention and management measures to reduce incidence rates
(3) Guide HCPs toward appropriate clinical solutions
The result was the development of a twelve-month campaign integrating in-person HCP engagement and a planned roll-out of short-form digital content based on the latest clinical evidence.
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